Most Shopify vs WooCommerce comparisons are written for someone opening their first store. Established stores face a different question, because you already have a platform, and the comparison includes the cost and risk of leaving it. We build and maintain stores on both, and we have migrated in both directions, so this is the version of the comparison we give

Wholesale ordering at most brands runs on email, phone calls, and a PDF order form that a rep re-types into the system. It works, in the sense that orders arrive. It also means data entry errors, no visibility into stock, pricing mistakes when the spreadsheet is stale, and reps spending selling hours on clerical work. A wholesale portal replaces that

A broken checkout is the most expensive bug a store can have, because it fails quietly. The site looks fine, products load, and revenue is zero. Most owners find out from a customer email or from noticing the order list went silent. We debug these for stores regularly, and the causes cluster into a short list. This checklist works through